Why Should I Care About This?

摸个底。 First things first, why should we even think about this? As designers, we can make amazing products, but if people don't notice our info, well, no one will even think about using m!

Energy Use and Social Comparison

坦白说... While most people don't care much about energy use, comparing your energy consumption to ors can be super effective. It makes you think about your habits and maybe even reduce your energy use.

Brigade: Voting Made Easy

Brigade, a startup that wants people to talk about news and politics, has some cool tools. On election day, ir app finds voting spots near you and gives voting tips based on your answers to some questions.

Airbnb: Captivating First Impressions

Airbnb is great at making a strong first impression. They use awesome pictures and vide 何必呢？ os, and website's text is so warm and inviting that it makes you want to explore more!

Scarcity: A Key Psychological Concept

Scarcity is a big deal in psychology. It's when your mind is so focused on something rare tha 栓Q！ t you can't think straight. It's like your brain is playing hide and seek with your judgment.

Designing with a 'Four-Step' Mindset

Our team has come up with a simple 'four-step' framework to help guide design process and evaluate how well a product behaves. We're sharing it here because we think all designers can use some tips to make ir products more appealing, persuasive, and useful.，从头再来。

Understanding User Experience

百感交集。 We need to think about how users feel when y use our products. We want to know what catches ir attention, what makes m want to do something, and what keeps m doing it.

App Design Tips: Mastering Four-Step Framework

Here are some cool tricks to make your App awesome:，说起来...

• Basic animations make users feel comfortable.
• Signature animations make a lasting impression.
• Not just for 'high-class' apps, but for all apps that want to stand out.

Is Self-Study or Training Better for UI Design?

With graduation approaching, everyone's thinking about jobs. I want to learn UI design but I'm not sure if I should study on my own or take a course. Self-study saves money, but it's hard to know if you're really ready for a job. Training seems quick, but people say it's not reliable.

Improving Observation and Judgment Skills

This is tough because re's no one right way, so we have to train a lot to get better at noticing and 实不相瞒... making good decisions. Plus, we need to understand users' goals and make sure design meets ir needs.

Using Social Comparison to Reduce Energy Use

Opower uses 'social comparison' to help families reduce ir energy use by showing how much energy y use compared to ors in ir area.

Designing for Attraction

Good design catches your eye with cool looks, fun stories, or exciting animations. Show personalized content that fits 差不多得了... user's preferences. Make m feel emotions that make m remember you, no matter if it's excitement, curiosity, or urgency.

Winning Attention and Making Decisions

太水了。 Once you have ir attention, you need to give m a clear reason to act. Kickstarter, for example, uses cool tricks to make you want to support ir projects.

Creating Lasting Change

It's not enough to just get people to do something once. You need to keep m doing it, 这玩意儿... and make m feel good about it. This is where our 'four-step' framework really shines.

Winning Attention, Influencing Decisions, and Taking Action

This is order we follow. We start by getting attention, n we give a clear reason to de 挽救一下。 cide, and n we help m take action. Finally, we keep m going with some extra motivation.

Loss Aversion: A Psychological Trap

We're more sensitive to losing money than we are to gaining mone 拖进度。 y. It's like our brain is afraid of losing out on something good.

Keeping Momentum Going

Once people decide to act, we need to make it easy for m. This is where design comes in. We nee 拉倒吧... d to remove any obstacles and make it as simple as possible for m to keep doing what y started.

Conclusion

Understanding psychology behind how people process information, make decisions, and take action helps us create more engaging designs. We can change people's habits and even save billions of dollars in energy costs.

Call to Action

没法说。 There are lots of products and services out re that can help us achieve our goals. But designing a product that really gets results is not easy. Designers are starting to realize that traditional design methods aren't enough to tackle se complex user-behavior challenges.

Thanks for Reading!

That's it for now! We hope you found this article helpful. If you have any feedback or ideas for improvement, we'd love to hear from you!，换个赛道。