问题描述：

I want to add JSON-LD structured data to my WordPress WooCommerce site in order to increase my chances of rich snippets on search engine results pages.

I want to begin by adding it first to my products pages.

If I\'ve included the code below in header-shop.php...

    <!-- Include Schema Markup File
–––––––––––––––––––––––––––––––––––––––––––––––––– -->
<?php include(\'json-ld.php\'); ?><script type=\"application/ld+json\"><?php echo json_encode($payload); ?></script>

how do I reference PHP tags like <php the_title(); ?> within the json-ld.php file?

Is it as simple as the following?

<script type=\"application/ld+json\">
{
\"@context\": \"http://schema.org/\",
\"@type\": \"Product\",
\"name\": \"<?php the_title(); ?>\",
\"image\": [
\"https://example.com/photos/1x1/photo.jpg\",
\"https://example.com/photos/4x3/photo.jpg\",
\"https://example.com/photos/16x9/photo.jpg\"
],
\"brand\": {
\"@type\": \"Thing\",
\"name\": \"ACME\"
},
\"aggregateRating\": {
\"@type\": \"AggregateRating\",
\"ratingValue\": \"4.4\",
\"ratingCount\": \"89\"
},
\"offers\": {
\"@type\": \"AggregateOffer\",
\"lowPrice\": \"119.99\",
\"highPrice\": \"199.99\",
\"priceCurrency\": \"USD\"
}
}
</script>

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感谢您的意见，我们尽快改进~

功能建议

我想将JSON-LD结构化数据添加到我的WordPress WooCommerce网站，以增加我的丰富网页摘要的机会 搜索引擎结果页面。 </ p>

我想首先将它添加到我的产品页面。 </ p>

如果我在header-shop.php中包含以下代码... </ p>

 ＆lt;！ - 包含架构标记 档案
-----------------------------------------------  ---  - ＆gt; 
＆lt;？php include（\'json-ld.php\'）;  ？＆gt;＆lt; script type =“application / ld + json”＆gt;＆lt;？php echo json_encode（$ payload）;  ？＆gt;＆lt; / script＆gt; 
</ code> </ pre> 
如何引用PHP代码，如＆lt; php the_title（）;  json-ld.php文件中的？＆gt; </ code>？</ p> 
它是否像以下一样简单？</ p> 
 ＆lt  ; script type =“application / ld + json”＆gt; 
{
“@context”：“http://schema.org/\",
”@type“：”Product“，
”name“  ：“＆lt;？php the_title（）;？＆gt;”，
“image”：[
“https://example.com/photos/1x1/photo.jpg\",
”https：// example  .com / photos / 4x3 / photo.jpg“，
”https://example.com/photos/16x9/photo.jpg\"
]，
“品牌”：{
“@type”：“ 事情“，
”名称“：”ACME“
}，
”“AggRating”：{
“@type”：“AggregateRating”，
“ratingValue”：“4.4”，
“ratingCount”：  “89”
}，
“提供”：{
“@type”：“AggregateOffer”，
“lowPrice”：“119.99”，
“highPrice”：“199.99”，
“priceCurrency”  ：“USD”
} 
} 
＆lt; / script＆gt; 
</ code> </ pre> 
</ div> 
网友观点：
You could do this in PHP to print to your page. By echoing your script in entirety will allow you to concat inline functions.
echo \'
<script type=\\\"application/ld+json\\\">
{
\\\"@context\\\": \\\"http://schema.org/\\\",
\\\"@type\\\": \\\"Product\\\",
\\\"name\\\": \\\"\'. the_title() .\'\\\",
\\\"image\\\": [
\\\"https://example.com/photos/1x1/photo.jpg\\\",
\\\"https://example.com/photos/4x3/photo.jpg\\\",
\\\"https://example.com/photos/16x9/photo.jpg\\\"
],
\\\"brand\\\": {
\\\"@type\\\": \\\"Thing\\\",
\\\"name\\\": \\\"ACME\\\"
},
\\\"aggregateRating\\\": {
\\\"@type\\\": \\\"AggregateRating\\\",
\\\"ratingValue\\\": \\\"4.4\\\",
\\\"ratingCount\\\": \\\"89\\\"
},
\\\"offers\\\": {
\\\"@type\\\": \\\"AggregateOffer\\\",
\\\"lowPrice\\\": \\\"119.99\\\",
\\\"highPrice\\\": \\\"199.99\\\",
\\\"priceCurrency\\\": \\\"USD\\\"
}
}
</script>
\';