"為什麼我的網站訪問量不少,but就是沒人買單?"這句話聽過無數次.de答案往往很尷尬:"因為妳從來沒告訴過user,"點擊這裡就能買","填這個表就能領優惠券","掃碼加微信送試用品".
營銷型網站≠展覽館—it needs to be a "sales machine".but這種銷售不能露骨—to be subtle and warm like a friend recommending something good to you.
舉幾個實際操作案例:
把盈利路徑"錨定"在用戶行為中
我傻了。 :如果妳sell de係列護膚套裝,and target users are those who often have sensitive skin,u can design page like this—when a user browses "ingredient introduction" section,a small pop-up window will appear quietly:"寶寶敏感肌試過無數護膚品都不行?點擊這裡領取專屬試用裝!";when y reach bottom of page,a "one-click consultation with dermatologist online for free" button will light up gently…這些設計not強迫user買東西,but讓user覺得:"哦,this product really cares about my problem—I might as well try it."
盈利模式要清晰,but不必張揚
多损啊！ :有些企業喜歡玩神秘—網站上既沒有電話號碼也沒有聯繫方式,"想合作請發郵件至".but現代人誰願意花時間敲郵件啊?!特别是急著解決問題de客戶—y want a direct way to talk to someone right away.so why not put a floating customer service window on every page of website?or add a "call now for immediate discount " slogan next to product price tag?
:有些餐飲連鎖店 de官方網站看似只是展示菜單and環境圖片,but actually偷偷埋了釘子—in "reservation section",y ask for your phone number and preferred dining time;n ir staff will call you half an hour before your reservation to remind you:"Dear sir/madam,we have prepared your favorite hot pot base and reserved a quiet corner for you.Would you like us to add a free dessert when you come?"This is not only convenient for users but also turns website visitors into potential repeat customers.
為什麼百度不收錄我的網站?
內容太水/抄襲:如果你們網站上 de文章都是從別處複製黏貼來 de,or內容空洞無物Baidu de蜘蛛程式會覺得"This page has no value for users—I don’t want to index it.";
結構混亂:導航欄層級太深or鏈接錯誤百出—當然不會被收錄;
忽略移動端:現在超過80% de搜索流量來自手機,if your website is still stuck in PC era —Baidu会認為"This site is not user-friendly—I won’t recommend it.";
Robbots.txt設置錯誤:If you accidentally set "Disallow:/all-pages/" in robots.txt—that means you’re telling Baidu spider,"Don’t look at anything on my site!"Of course it won’t index anything.
四、讓搜索引擎成為你的 "免費傳單發送員":關鍵字布局該怎麼玩?
翻车了。 "I want my website to rank high on Baidu for keyword 'marketing website building'!"I’ve heard this countless times from clients—but let me tell you:a keyword strategy that only chases after "hot words" is like trying to catch a dragonfly with a net—it looks shiny but is useless in end.
Take an example:a company that sells "custom wedding dresses in Guangzhou".If y only optimize for "wedding dress"-which has millions of searches per month-y’ll be competing with thousands of websites across China.But if y target "custom wedding dress in Guangzhou for petite brides"-this keyword may have only 10k searches per month-but every searcher behind it is almost ready to place an order!
So how do we find such keywords?
"User search intent":Think about what users are really looking for when y type a word.e.g.,if someone searches for "how to build a marketing website"-y might be researching ;but if y search for "reliable marketing website building company in Shanghai"-y’re ready to hire!
"Long-tail keywords":These are longer phrases with more specific terms.They have lower search volume but higher conversion rates-because y answer exactly what users need.
"Brand keywords":Don’t ignore your own brand name!If users search for your company name and can’t find your official website—that means competitors are stealing your traffic.So make sure your brand name is included in key pagesand optimize meta titles/descriptions accordingly.
Many businesses think once website is built,y’ve succeeded—but no!A marketing website should be an extension of your brand,not just a tool for selling products.
Let me share two stories:
Story1:A coffee shop chain’s website doesn’t have flashy banners or promotional slogans.Instead,it has a section called"The Story Behind Our Beans"-telling how y travel to remote mountain villages in Yunnan every year,to pick coffee beans from trees planted by local farmers.And each coffee product page has a photo of farmer who picked it,with a short note:"This batch was picked by Aunt Li-she’s been growing coffee for 30 years."Result?Customers don’t just buy coffee-y buy"Aunt Li’s story"and become loyal fans who recommend brand to friends.
Story2:A fitness studio’s website has a unique feature:a "before-and-after gallery"-but instead of just showing photos of clients losing weight,y include short videos where clients talk about ir journey:"I used to hate going to gym because I felt awkward-but here, coaches treat me like family.Now I look forward to working out every day!"Result?People don’t just sign up for fitness classes-y sign up for a community where y feel accepted and supported.
See?The most powerful brand influence doesn’t come from advertising-it comes from making users feel seen,heard,and connected.
So before clicking that "launch button",ask yourself se questions:Does my website tell users why my brand exists—not just what I sell?Does every page make users think,"This brand gets me"?If I were a first-time visitor,would I remember my experience here tomorrow—and tell my friend about it?，操作一波。
"為什麼我的網站訪問量不少,but就是沒人買單?"這句話聽過無數次.de答案往往很尷尬:"因為妳從來沒告訴過user,"點擊這裡就能買","填這個表就能領優惠券","掃碼加微信送試用品".
營銷型網站≠展覽館—it needs to be a "sales machine".but這種銷售不能露骨—to be subtle and warm like a friend recommending something good to you.
舉幾個實際操作案例:
把盈利路徑"錨定"在用戶行為中
我傻了。 :如果妳sell de係列護膚套裝,and target users are those who often have sensitive skin,u can design page like this—when a user browses "ingredient introduction" section,a small pop-up window will appear quietly:"寶寶敏感肌試過無數護膚品都不行?點擊這裡領取專屬試用裝!";when y reach bottom of page,a "one-click consultation with dermatologist online for free" button will light up gently…這些設計not強迫user買東西,but讓user覺得:"哦,this product really cares about my problem—I might as well try it."
盈利模式要清晰,but不必張揚
多损啊！ :有些企業喜歡玩神秘—網站上既沒有電話號碼也沒有聯繫方式,"想合作請發郵件至".but現代人誰願意花時間敲郵件啊?!特别是急著解決問題de客戶—y want a direct way to talk to someone right away.so why not put a floating customer service window on every page of website?or add a "call now for immediate discount " slogan next to product price tag?
:有些餐飲連鎖店 de官方網站看似只是展示菜單and環境圖片,but actually偷偷埋了釘子—in "reservation section",y ask for your phone number and preferred dining time;n ir staff will call you half an hour before your reservation to remind you:"Dear sir/madam,we have prepared your favorite hot pot base and reserved a quiet corner for you.Would you like us to add a free dessert when you come?"This is not only convenient for users but also turns website visitors into potential repeat customers.
為什麼百度不收錄我的網站?
內容太水/抄襲:如果你們網站上 de文章都是從別處複製黏貼來 de,or內容空洞無物Baidu de蜘蛛程式會覺得"This page has no value for users—I don’t want to index it.";
結構混亂:導航欄層級太深or鏈接錯誤百出—當然不會被收錄;
忽略移動端:現在超過80% de搜索流量來自手機,if your website is still stuck in PC era —Baidu会認為"This site is not user-friendly—I won’t recommend it.";
Robbots.txt設置錯誤:If you accidentally set "Disallow:/all-pages/" in robots.txt—that means you’re telling Baidu spider,"Don’t look at anything on my site!"Of course it won’t index anything.
四、讓搜索引擎成為你的 "免費傳單發送員":關鍵字布局該怎麼玩?
翻车了。 "I want my website to rank high on Baidu for keyword 'marketing website building'!"I’ve heard this countless times from clients—but let me tell you:a keyword strategy that only chases after "hot words" is like trying to catch a dragonfly with a net—it looks shiny but is useless in end.
Take an example:a company that sells "custom wedding dresses in Guangzhou".If y only optimize for "wedding dress"-which has millions of searches per month-y’ll be competing with thousands of websites across China.But if y target "custom wedding dress in Guangzhou for petite brides"-this keyword may have only 10k searches per month-but every searcher behind it is almost ready to place an order!
So how do we find such keywords?
"User search intent":Think about what users are really looking for when y type a word.e.g.,if someone searches for "how to build a marketing website"-y might be researching ;but if y search for "reliable marketing website building company in Shanghai"-y’re ready to hire!
"Long-tail keywords":These are longer phrases with more specific terms.They have lower search volume but higher conversion rates-because y answer exactly what users need.
"Brand keywords":Don’t ignore your own brand name!If users search for your company name and can’t find your official website—that means competitors are stealing your traffic.So make sure your brand name is included in key pagesand optimize meta titles/descriptions accordingly.
Many businesses think once website is built,y’ve succeeded—but no!A marketing website should be an extension of your brand,not just a tool for selling products.
Let me share two stories:
Story1:A coffee shop chain’s website doesn’t have flashy banners or promotional slogans.Instead,it has a section called"The Story Behind Our Beans"-telling how y travel to remote mountain villages in Yunnan every year,to pick coffee beans from trees planted by local farmers.And each coffee product page has a photo of farmer who picked it,with a short note:"This batch was picked by Aunt Li-she’s been growing coffee for 30 years."Result?Customers don’t just buy coffee-y buy"Aunt Li’s story"and become loyal fans who recommend brand to friends.
Story2:A fitness studio’s website has a unique feature:a "before-and-after gallery"-but instead of just showing photos of clients losing weight,y include short videos where clients talk about ir journey:"I used to hate going to gym because I felt awkward-but here, coaches treat me like family.Now I look forward to working out every day!"Result?People don’t just sign up for fitness classes-y sign up for a community where y feel accepted and supported.
See?The most powerful brand influence doesn’t come from advertising-it comes from making users feel seen,heard,and connected.
So before clicking that "launch button",ask yourself se questions:Does my website tell users why my brand exists—not just what I sell?Does every page make users think,"This brand gets me"?If I were a first-time visitor,would I remember my experience here tomorrow—and tell my friend about it?，操作一波。
